philosophyВестник РГГУ Серия «Философия. Социология. Искусствоведение»RSUH/RGGU BULLETIN. Series Philosophy. Social Studies. Art Studies2073-64012073-6401Russian State University for the Humanities (RSUH)10.28995/2073-6401-2018-2-43-64philosophy-183Research ArticleСОЦИОЛОГИЯ: ТЕОРЕТИЧЕСКИЕ И ЭМПИРИЧЕСКИЕ ИССЛЕДОВАНИЯSOCIOLOGY: THEORETICAL AND EMPIRICAL RESEARCHESИзучение потребительской социализации детей: обзор зарубежного опытаChildren’s consumer socialization research. Foreign data overviewСолодниковВ. В.SolodnikovVladimir V.

Владимир В. Солодников - доктор социологических наук, профессор.

125993, Москва, Миусская пл., д. 6

Ph.D. in Sociology, professor.

Solodnikovv@mail.ruСолодниковаН. В.SolodnikovaNadezhda V.

Надежда В. Солодникова - аспирант факультета социологии.

125993, Москва, Миусская пл., д. 6

Postgraduate student in Sociology.

Bld. 6, Miusskaya sq., Moscow, 125993

nadia.v.solodnikova@yandex.ruРоссийский государственный гуманитарный университетРоссияRussian State University for the HumanitiesRussian Federation201826112018024364Copyright © Солодников В.В., Солодникова Н.В., 20182018Солодников В.В., Солодникова Н.В.Solodnikov V.V., Solodnikova N.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://philosophy.rsuh.ru/jour/article/view/183

В последние годы внимание российских социологов привлек процесс потребительской социализации детей и подростков, в отношение которого накоплен значительный массив зарубежных исследовательских данных. Проведенные исследования преимущественно сосредоточены в рамках когнитивного и бихевиористского подходов, а также построения интегративных моделей (с акцентом на интеракционизм). В статье с учетом названных подходов приводятся результаты зарубежных исследований, тематизированные по трем аспектам (основные агенты, процессуальные параметры и факторы, определяющие результат потребительской социализации). Делается вывод об актуальности ее социологического изучения, и намечаются перспективные направления исследований.

In recent years Russian researchers started exploring the process of consumer socialization of children and teenagers which was extensively studied abroad and thus led to the accumulation of a significant body of data on the issue. Those studies were mostly based on cognitive, behavioral approaches and on building integrated models (based mostly on interaction theory). This article contains results of foreign studies (within described approaches) that concentrate on three aspects (main agents, procedural parameters and factors determinating the consumer socialization results). It is concluded that sociological research of the topic becomes more relevant today and upcoming study trends are named.

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The authors declare that there are no conflicts of interest present.