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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">philosophy</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник РГГУ Серия «Философия. Социология. Искусствоведение»</journal-title><trans-title-group xml:lang="en"><trans-title>RSUH/RGGU BULLETIN. Series Philosophy. Social Studies. Art Studies</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-6401</issn><issn pub-type="epub">2073-6401</issn><publisher><publisher-name>Russian State University for the Humanities (RSUH)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.28995/2073-6401-2018-3-143-154</article-id><article-id custom-type="elpub" pub-id-type="custom">philosophy-207</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИСКУССТВОВЕДЕНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ART STUDIES</subject></subj-group></article-categories><title-group><article-title>От Ман Рэя к Энди Уорхолу. Коды самоидентификации</article-title><trans-title-group xml:lang="en"><trans-title>From Man Ray to Andy Warhol. Self-identification code</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аверьянова</surname><given-names>Ольга Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Averyanova</surname><given-names>Оlga N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>кандидат искусствоведения</p><p>Москва, 121019, ул. Волхонка, д. 12</p></bio><bio xml:lang="en"><p>PhD in Art History</p><p>bld. 12, Volkhonka str., Moscow, 121019</p></bio><email xlink:type="simple">olga.averyanova@arts-museum.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственный музей изобразительных искусств имени А.С. Пушкина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>The Pushkin State Museum of Fine Arts</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>20</day><month>02</month><year>2019</year></pub-date><volume>0</volume><issue>3</issue><fpage>143</fpage><lpage>154</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Аверьянова О.Н., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Аверьянова О.Н.</copyright-holder><copyright-holder xml:lang="en">Averyanova О.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://philosophy.rsuh.ru/jour/article/view/207">https://philosophy.rsuh.ru/jour/article/view/207</self-uri><abstract><p>На протяжении 1960-х гг. художники поп-арта и близких направлений использовали в своем творчестве ряд фотомеханических техник. Конечно, послевоенный поп-арт, как американский, так и французский, названный «новым реализмом», применял методы коллажа и фотомонтажа, но теперь они уже не имели отношения ни к вопросам, поднятым модернизмом в отношении эстетической автономии искусства авангарда, ни к необходимости установления взаимосвязей с новой массовой аудиторией, формами распространения и популяризации.</p><p>Ман Рэй, главный практик американского дадаизма, французский фотограф и художник-сюрреалист, оставаясь маргинальной фигурой на своей родине, тем не менее послужил малоизученным примером для одного из самых известных и одиозных художников Америки периода возрождения дадаизма и становления поп-арта. В ответ на энтропийную стратегию повторений Рэя Энди Уорхол создает системный художественный принцип, ставший гимном «массовой культуры». Его искусство располагается на пересечении целого ряда культурно-исторических направлений и обычно рассматривается в контексте коренных изменений, проведших черту между практиками послевоенного неоавангарда и довоенного авангарда. Одно из самых поразительных пересечений связано с тем, насколько тесно творчество обоих было связано с нарождающейся «культурой спектакля». Когда художники 1920-х годов вызывали скандалы и эпатировали публику, их действия всегда воспринимались как социальные или политические провокации. Рэй одним из первых художников не противостоял условиям нового социума, а, напротив, пытался вписать свой модернизм в его культурно-экономическую практику. В дальнейшем Уорхол выстроил свою творческую активность в соответствии с растущим спросом на исполненную «значения» массовую продукцию. Истинная степень влияния Ман Рэя на Энди Уорхола в конечном счете остается неоднозначной. Некоторым аспектам этой проблемы посвящена статья.</p></abstract><trans-abstract xml:lang="en"><p>Throughout the 1960s, artists of pop art and of similar tendencies used a number of photomechanical techniques in their work. of course, post-war pop art, both American and French, called “new realism”, used the methods of collage and photomontage, but then it had no relevance neither to the issues that were raised by modernism in relation to the aesthetic autonomy of avant-garde art, nor to the need of establishing links with a new mass audience, forms of distribution and promotion. Man Ray – the main practitioner of American Dadaism, French photographer and Surrealist painter, remaining a marginal figure in his homeland, however, served as a little-studied example to one of the most famous and odious artists of America in the revival period of Dada and the formation of pop art. In response to Ray’s entropic repetition strategy, Andy Warhol creates a systemic artistic principle that has become the anthem of “mass culture”. His art is located at the intersection of a number of cultural and historical trends, and is usually considered in the context of fundamental changes that drew a line between the practices of the post-war neo-avant-garde and pre-war avant-garde. one of the most striking intersections is related to the question of how closely the work of both was connected with the emerging “culture of the spectacle”. When the artists of the 1920s caused scandals and shocked the public, their actions were always perceived as social or political provocations. Ray was one of the first artists who did not resist the conditions of a new society, but on the contrary, tried to suit his modernism into its cultural and economic practice. In the future, Warhol built his art work in accordance with the growing demand for the “value” of mass production. The true degree of Man Ray’s influence on Andy Warhol ultimately remains ambiguous. The article is devoted to some aspects of these issues.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Ман Рэй</kwd><kwd>Энди Уорхол</kwd><kwd>фотография</kwd><kwd>модернизм</kwd><kwd>поп-арт</kwd><kwd>самоидентификация</kwd><kwd>бренд</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Man Ray</kwd><kwd>Andy Warhol</kwd><kwd>photography</kwd><kwd>modernism</kwd><kwd>pop art</kwd><kwd>self-identification</kwd><kwd>brand</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Mahsun C. Pop art: the critical dialogue. Ann Arbor: UMI Research Press, 1989. 244 p.</mixed-citation><mixed-citation xml:lang="en">Mahsun C. Pop art: the critical dialogue. 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