Perception gender features of medical visualization systems
https://doi.org/10.28995/2073-6401-2023-3-96-107
Abstract
The article presents the results of an analytical sociological research on the population’s opinion study in the gender aspect regarding the perception and approval of various attributes of the visual image of medical organizations in the Russian Federation. The research found that women are more likely than men to pay attention to design solutions for elements of a visual image. The construction of the Kano matrix made it possible to determine the most attractive attributes of medical imaging systems – a single design of pointers and the presence of graphic elements that received great approval from women. Accounting for gender balance in the formation and implementation of national health policy can become the basis for the development of multi-purpose strategies aimed at creating maximum compliance for both men and women in terms of the conditions for providing medical care.
About the Author
A. A. Kurmangulov
Tyumen State Medical University
Russian Federation
Russian Federation
Albert A. Kurmangulov, Cand. of Sci. (Medicine)
bld. 54, Odessaya Street, Tyumen, 625023
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Review
For citations:
Kurmangulov A.A. Perception gender features of medical visualization systems. RSUH/RGGU BULLETIN. Series Philosophy. Social Studies. Art Studies. 2023;(3):96-107. (In Russ.) https://doi.org/10.28995/2073-6401-2023-3-96-107
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