The local Identity of the RSUH. Expert assessments

Abstract

This study was conducted as part of the research project “Universities. The Inside Look” in collaboration with VCIOM. The perceptions of the identity of RSUH are identified in the assessments of its staff as the main agents t communicating aspects of identity in both internal and external contexts. The university’s identity is understood as a set of diverse elements related to knowledge of the university’s history and the outstanding personalities who studied or taught there, as well as knowledge of university symbols and values. According to the study, the unifying codes of the university are the concepts of “humanities”, “traditions”, “liberty”, “creative work”, “professionalism”. On the basis of such concepts, the work of the university should be built not as a set of faculties, but as a single whole. It is important to work at the popularization of formal elements of identity, including a logo, a motto, a slogan and a mascot.