Occult services in the consumer space of modern Russian society

Abstract

The article analyzes the market of the occult-mystical services in modern Russia. Based on empirical studies, the author considers the supply and demand, identifies the main types of “players”, as well as the main marketing strategies and pricing in that specific market. The characteristic aspects of modern esotericism are the active use of the information technology and in general media culture, as well as the introduction of market logic in the functioning of such structures. In addition, the “naive” discourse, characteristic of the 90s, was replaced by a science-like one. Structures for the magical education and “healing” are currently appearing being officially registered and getting the right to work. Legal regulation of that sphere is practically absent.