Social status of the tour guide as a cultural brocker in the transmission of symbolic meanings
https://doi.org/10.28995/2073-6401-2024-3-77-90
Abstract
The article analyzes the impact of current social changes on the social status of the tour guide. It is substantiated that, despite the variety of functions of tour tour guiding, the role of a tour guide as a cultural mediator remains of key importance for modern society. It is argued that guides belong to the community of intellectuals and influence the formation and transmission of symbolic meanings, promoting intergroup dialogue and public consensus. The main social issues faced by tour guides in the context of growing commercialization and technologization of tourism services were identified based on interviews with tour guides in the Kaliningrad region. It is concluded that the main challenges to the status of guides today are the blurred boundaries of occupation, lack of social recognition of professional competencies and the difficulty of adapting excursion activities to the conditions of the digital economy. It is proved however that at their core, tour guides confirm their status of the intellectual community and have requests characteristic of it.
Supporting agencies: The research was supported by the Russian Science Foundation, project № 22-18-00591 “Pragmasemantics as an interface and operational system of meaning production” implemented at the Immanuel Kant Baltic Federal University
About the Author
T. V. Beletskaya
Immanuel Kant Baltic Federal University
Russian Federation
Russian Federation
Tatiana V. Beletskaya, senior lecturer
bld. 14, Aleksandra Nevskogo St., Kaliningrad, 236016
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Review
For citations:
Beletskaya T.V. Social status of the tour guide as a cultural brocker in the transmission of symbolic meanings. RSUH/RGGU BULLETIN. Series Philosophy. Social Studies. Art Studies. 2024;(3):77-90. (In Russ.) https://doi.org/10.28995/2073-6401-2024-3-77-90
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