The Rresearch Iindustry Gglobal Ttrends and the Rrequirements for Sspecialists
https://doi.org/10.28995/2073-6401-2019-1-130-140
Abstract
Analyzing industrial reports, the author reconstructs the state of the global marketing research industry, identifying its challenges and opportunities. Among main determining trends of its development he emphasizes technological evolution of data collecting and of analyzing methods, that increased the speed and flexibility of business practices, supporting the human life style and communication changes.
The article notes that the industry is experiencing a difficult period of growth, when new technological solutions have provided not only for improvement in the methods of collecting and analyzing data on consumers, but also for questioning the preservation by research companies of their positions as chief analysts.
Research industry requires now a number of different skill sets, including raised importance of communication and presentation skills, and primary value of theoretical and methodological training as a condition for the universality of specialists and their further professional development.
About the Author
D. G. Tsybikova
Russian State University for the Humanities
Russian Federation
Russian Federation
Darima G. Tsybikova, Cand. of Sci. (Sociology)
bld. 6, Miusskaya Sq., Moscow, Russia, 125993;
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Review
For citations:
Tsybikova D.G. The Rresearch Iindustry Gglobal Ttrends and the Rrequirements for Sspecialists. RSUH/RGGU BULLETIN. Series Philosophy. Social Studies. Art Studies. 2019;(1):130-140. (In Russ.) https://doi.org/10.28995/2073-6401-2019-1-130-140
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